In many cases website purchases are not made keeping the full cost of maintenance and security in mind. Since the vast majority of website spending is managed by a company's marketing department this familiarity with WordPress makes it a front-of-mind choice. the relatively clunky Out-Of-The-Box experience one gets with stock Drupal. The experience is streamlined and well-groomed, vs. This is particularly true in marketing, where many CMOs first experience with in-browser content editing is WordPress. WordPress owns the blogging space, which I would describe as the gateway drug to content management. Possibly the biggest issue that Drupal faces is one of unfamiliarity with key decision makers. This has an impact for any projects that may have specific timeline requirements or where people are concerned about vendor availability. ScarcityĬosts aside, Drupal developers and shops (remember the ramp up time) are simply harder to find than WordPress developers. No judgement here on whether the ROI is there or not - simply that Drupal sites cost more. The net effect is that Drupal websites cost more than WordPress sites, especially for enterprise customers that may be looking at TCO. This is driving prices/rates for developers up, which in turn, drives the cost of Drupal website building up. Combine that demand with the relatively long time it takes to get ramped up as a Drupal developer (let's say ~2 years) and you have a market that is being squeezed. So why? I believe the answer to this question has three major facets:Īs Doug Vann, Drupal Consultant, has said "demand for Drupal developers is really crazy right now". Here's that chart:Īgain, WordPress appears to be dominating, while Drupal usage in these top tiers is actually retreating. But let's assume that we can use the top 10K, 100K and 1MM websites measured by traffic to gauge "enterpriseness". It has to be winning in adoption when you look at larger websites, right? This gets tricky to determine, since the measure of "large" is based on traffic, and some of the most high traffic websites can be blogs. Here's the graph:īut, you say, Drupal is more extensible and is a better fit for enterprise engagements. That said, the number one CMS (WordPress) is at 42% of the market and according to the same source has added 5MM (yes, 5 million) websites this quarter. According to Drupal is second among all Content Management Systems at 13.75% of the top 10K websites and has added ~250K new website this quarter.
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